5 Responses to “10 App URL Schemes for Marketers”

  1. At the very least the linkedin:// scheme does not work anymore!

    • Brian says:

      Thanks for the comment Michael. LinkedIn’s URL scheme has always been a bit frustrating and finicky … and varies by platform. In our tests, the LinkedIn URL Scheme does work (currently) on iPhone 4/5 and iOS6 in general, but not on Android, sadly. The good news is that for iOS users, LinkedIn has enabled deep-links to connect users directly to your LinkedIn profile, say via a QR code, using the following protocol: linkedin://profile/{id} where id = your personal ID not a company ID. This is promising news and I’m glad LinkedIn decided to use a similar convention as Facebook for allowing deep mobile links. Thanks again!

  2. Yariv says:

    This is the first time I see Pinterest url scheme that is not “pintint12″.
    I tried it and it does open the App. But what are the parameters it uses? How do I point to a specific board or user?
    Didn’t find any information on google.

    • Brian says:

      Thanks for the comment Yariv. Glad you find it useful! Pinterest has one of the more intuitive and better designed URL schemes around. Basically you can append the mobile web page URL pathway to the pinterest:// url scheme and the deep link just works (in most cases).

      To deep link a specific pin, the URL scheme to use is pinterest://pin/{id]/ For example, pinterest://pin/148759593912957064/ links to a pin on my board.

      To deep link to a user, it’s pinterest://user/{handle}/ For example, pinterest://user/bsklais deep links to my profile.

      Pinterest does not seem to support deep-linking into a user board. You’ll see that trying pinterest://user/{board-name} or even just pinterest://{board-name} generate app errors.

      Good luck!

  3. Daniel says:

    Can you share how you created the shortened URL for Facebook’s App URL Scheme?
    I want to create a link where I can direct users from an Android application to our Facebook page.


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