Advanced Mobile & Search Roadmap

The Pure Oxygen team has a history of deploying innovative methods of Search Engine Optimization for enterprise websites. We pioneered the award-winning “proxy optimization” methods used today by many Fortune 500 retail brands to reach millions of searchers – and mobile users – simultaneously.

Our experts can help your teams develop future-proof mobile and SEO strategies, and explore cutting-edge tactics that have produced sustained organic search growth for leading retail and media brands. Here are some of the advanced desktop and mobile search optimization techniques our team has experience successfully deploying for leading retail and media brands:

Mobile Optimization

  • Dynamic site transcoding for mobile users
  • Branded root domain URL page integration
  • Mobile user-agent sensing and page delivery
  • Generation and integration of optimized QR
  • Canonical, branded, sharable social links

Content Optimization

  • Optimized integration of user-generated content and product-reviews
  • Page integration of data-feeds
  • Dynamic production of “forced search” result pages, with internal links
  • URL de-duplication methods
  • Dynamic rotational queues for freshness signals

Link Optimization

  • Strategy and dynamic generation of tag clouds
  • “Popular search term” display, management, and change frequency
  • URL strategy for optimal social link building/sharing
  • Sitemap, XML and data-feed distribution

SEO Analytics

  • Methods for reporting log data invisible to Javascript analytic packages
  • Reporting on URL status codes (404, 302, 301, et al)
  • Configuring performance alert triggers
  • Bot analysis by time, page, and frequency
  • Calculation of KPIs like page yield, organic demand, true size of site

Algorithmic Optimization

  • Parsing rank data from clickstream and URL objects
  • Explicit/implicit keyword demand calculation methods
  • Automated calculation of dominant phrases for each page
  • Page-theme models based on organic and paid search performance data
  • Logic for algorithmically modifying page themes and managing roll-back

Channel Management

  • User-interface requirements for SEO team
  • Labeling and categorization techniques for millions of page URLs
  • Enabling super-fast optimization capabilities, like “search-and-replace” or “thin-slicing” title and H1 tags
  • Change management recording

Proxy Configuration

  • Page template tokens for algorithmic placement of dominant phrases
  • Dynamic internal link “banner” rotation and anchor text strategies
  • Seamless domain integration of proxy pages, cookies, and cart
  • DOM parsing strategies
  • Dynamic production of keyword-rich URLs
  • Simultaneous detection and page transcoding for mobile users

Contact us to discuss how we can help your teams explore and implement advanced SEO concepts, either directly to your site, or through an SEO proxy system. We know how to increase your SEO performance over the short-term and long-term, and can teach your team how to do so with less effort and greater margin.