Brian Klais

Welcome to mobilize: our blog for sharing tips, tools, and ideas to help brands optimize their experience across iOS, Android and other mobile platforms. Be sure to explore posts on QR Marketing, App URL Schemes, Mobile Social, and Mobile SEO!

 Research: As many as 95 percent of Top 50 Retailers Lack Deeplink Support in their Mobile Apps

July 24th, 2014

New research from Pure Oxygen Labs reveals a stunning lack of deeplink support across the top 50 retailers’[1] mobile apps. Deeplinks, like those created by URLgenius and others, make it easy to send people directly into an app – be it a standard social media app like Facebook or Twitter, or a custom app from a retailer. Today, […]

 Deeplinking Beyond Facebook App Links

July 4th, 2014

Earlier this week, Facebook announced a new enhancement to its App Link technology. Connecting between a Facebook ad or post into an app is now easier. While this announcement certainly drives momentum for deeplinking and is great for Facebook in terms of making Facebook ads perform better, it doesn’t help the vast majority of companies […]

 New Mobile SEO Penalties from Google and How to Avoid “Try Anyway” with 3 Helpful Tips

June 5th, 2014

Today, Google rolled out a new sort of mobile SEO penalty that punishes companies that have mobile websites with irrelevant redirects. Google will start placing a “searcher beware” warning label on their listings. This is a new penalty specifically for mobile SEO errors and is not the same as page de-indexation or ranking downgrade. We […]

 LinkedIn Problem Solved!

May 16th, 2014

As of May 1st this year LinkedIn tipped the scales with over 300 million users. While LinkedIn is a powerful social network for professionals, its mobile experience is still evolving. Putting a LinkedIn profile URL in your email signature is becoming more common, but doesn’t work so smoothly on mobile devices. On iPhone or Android-enabled […]

 Brainy New Tools for Managing iOS & Android App Deep-Links

May 1st, 2014

One of the ways URLgenius helps mobile marketers is by enabling them to create targeted deep-links for any social media (or custom iOS / Android) app. This enables marketers, particularly those who are new to deep-linking, to get a feel for how deep-links improve the mobile consumer experience and engagement. Today we’re excited to release […]

 Deep-Linking into Facebook “Pages” on Android… #ForTheLike

May 1st, 2014

Today we’re releasing improved URLgenius support for deep-linking Android users into Facebook “Pages” inside the Facebook app. In our initial release, we enabled basic deep-linking into Pages within the Facebook app via a single URL scheme served to both Android and iOS users: fb://profile/[pageID] For most users this scheme works fine to load Facebook Pages […]

 New Feature: Facebook Business Pages Get Genius-ified

April 8th, 2014

Last night, we released an upgrade to URLgenius extending app-detection and deep-link support for millions of Facebook business pages. Our original rollout supported only Facebook profile pages, but hey, geniuses never sleep. Now, those of you that use Facebook pages to promote your business can turn your Facebook page URLs into adaptive links that will […]

 86% of Mobile Time Spent In Apps. So What’s Your Deep Linking Strategy?

April 3rd, 2014

The other day, Flurry announced new research that solidified the dominant position apps have taken just 6 years into the mobile revolution. According to the findings, Android and iOS users spend 32% of their app time playing games, 17% in Facebook, and 14% in a browser. That’s a whopping 86% of the average US mobile […]

 Say Hello to URLgenius

February 11th, 2014

What do you get when you combine deep-linking capabilities with device-aware, app-friendly technology? Our newest creation, URLgenius. Fresh from the Pure Oxygen Lab and into public beta, you can now convert your social profile links into app-seeking missiles of conversion. URLgenius offers a simple method for making links instantly compatible with different mobile devices and […]

 Research: 1 in 5 Retailers Serving up Mobile Search Errors to Holiday Shoppers

November 21st, 2013

Today we are releasing a complimentary new research report (request a copy) focused on a unique mobile-specific issue that could impact mobile commerce this holiday season for some of the 75% of retailers that provide dedicated mobile sites. The issue: Faulty mobile redirects Mobile redirects are the new invisible link of the mobile web – […]

 Debunking the “Responsive Design = SEO” Myths

November 1st, 2013

Over the past 6 months, Google has announced and unveiled significant changes to its smartphone algorithm, sending waves of media coverage and speculation across the online world. As with most big moves by the search giant, a rush of industry pundits, technologists, SEO experts and design firms weighed in on these changes, in many cases […]

 Research: Two-Thirds of the Fortune 100 are not Mobile-Optimized for Google

June 25th, 2013

Based on impending changes to Google’s search algorithm for mobile, we assessed the top 100 Fortune 500 companies to see how those companies would fare if Google’s changes went into effect today. Today, we are sharing the results of this original research that sheds light on just how serious Google has become about mobile and […]