Brian Klais

Welcome to mobilize: our blog for sharing tips, tools, and ideas to help brands optimize their experience across iOS, Android and other mobile platforms. Be sure to explore posts on QR Marketing, App URL Schemes, Mobile Social, and Mobile SEO!


 New Feature: Facebook Business Pages Get Genius-ified

April 8th, 2014

Last night, we released an upgrade to URLgenius extending app-detection and deep-link support for millions of Facebook business pages. Our original rollout supported only Facebook profile pages, but hey, geniuses never sleep. Now, those of you that use Facebook pages to promote your business can turn your Facebook page URLs into adaptive links that will […]


 86% of Mobile Time Spent In Apps. So What’s Your Deep Linking Strategy?

April 3rd, 2014

The other day, Flurry announced new research that solidified the dominant position apps have taken just 6 years into the mobile revolution. According to the findings, Android and iOS users spend 32% of their app time playing games, 17% in Facebook, and 14% in a browser. That’s a whopping 86% of the average US mobile […]


 Say Hello to URLgenius

February 11th, 2014

What do you get when you combine deep-linking capabilities with device-aware, app-friendly technology? Our newest creation, URLgenius. Fresh from the Pure Oxygen Lab and into public beta, you can now convert your social profile links into app-seeking missiles of conversion. URLgenius offers a simple method for making links instantly compatible with different mobile devices and […]


 Research: 1 in 5 Retailers Serving up Mobile Search Errors to Holiday Shoppers

November 21st, 2013

Today we are releasing a complimentary new research report (request a copy) focused on a unique mobile-specific issue that could impact mobile commerce this holiday season for some of the 75% of retailers that provide dedicated mobile sites. The issue: Faulty mobile redirects Mobile redirects are the new invisible link of the mobile web – […]


 Debunking the “Responsive Design = SEO” Myths

November 1st, 2013

Over the past 6 months, Google has announced and unveiled significant changes to its smartphone algorithm, sending waves of media coverage and speculation across the online world. As with most big moves by the search giant, a rush of industry pundits, technologists, SEO experts and design firms weighed in on these changes, in many cases […]


 Research: Two-Thirds of the Fortune 100 are not Mobile-Optimized for Google

June 25th, 2013

Based on impending changes to Google’s search algorithm for mobile, we assessed the top 100 Fortune 500 companies to see how those companies would fare if Google’s changes went into effect today. Today, we are sharing the results of this original research that sheds light on just how serious Google has become about mobile and […]


 Big News: Google is Changing the Rules for Smartphone Search Results

June 11th, 2013

According to today’s post on Google’s Webmaster Central blog, the search giant is set to roll out algorithm changes that will result in higher rankings for sites that follow Google’s Mobile SEO recommendations, and lower rankings for sites that do not comply with these guidelines. In a word, Mobile SEO is about to get real. […]


 New Tools To Make Your Mobile Site Golden. Like Fibonacci.

May 8th, 2013

Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and — strangely enough — also equals 1.6 times the previous number (1.618 is known as the Golden […]


 Don’t Be Fooled: We’re Viewing Smaller Screens

April 1st, 2013

Mobilize your marketing efforts with a mobile brand audit from Pure Oxygen It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants go all out to out-prank themselves and each other. What’s different this year is that […]


 How Many Apps Are in Each App Store?

March 5th, 2013

Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps in 2013 – 58 billion to smartphones and 14 billion to tablets. As one put it, that’s over 10 apps downloaded per human being on Earth! Given the sheer pace of change in the mobile market today, you may be wondering – just how many apps […]


 Introducing: The Mobile Redirect Viewer

February 22nd, 2013

I’m thrilled to share today a new web app we’re releasing from the lab to help marketers optimize their mobile site performance! We call it the Mobile Redirect Viewer.  This post answers questions about the Viewer – why we made it, how it works, how to use it effectively, and a few fun things to see! What’s […]