Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and — strangely enough — also equals 1.6 times the previous number (1.618 is known as the Golden [...]
Welcome to mobilize: our blog for sharing tips, tools, and ideas to help brands optimize their experience across iOS, Android and other mobile platforms. Be sure to explore posts on QR Marketing, App URL Schemes, Mobile Social, and Mobile SEO!
Don’t Be Fooled: We’re Viewing Smaller Screens
April 1st, 2013
Mobilize your marketing efforts with a mobile brand audit from Pure Oxygen It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants go all out to out-prank themselves and each other. What’s different this year is that [...]
How Many Apps Are in Each App Store?
March 5th, 2013
Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps in 2013 – 58 billion to smartphones and 14 billion to tablets. As one put it, that’s over 10 apps downloaded per human being on Earth! Given the sheer pace of change in the mobile market today, you may be wondering – just how many apps [...]
Introducing: The Mobile Redirect Viewer
February 22nd, 2013
I’m thrilled to share today a new web app we’re releasing from the lab to help marketers optimize their mobile site performance! We call it the Mobile Redirect Viewer. This post answers questions about the Viewer – why we made it, how it works, how to use it effectively, and a few fun things to see! What’s [...]
10 App URL Schemes for Marketers
December 15th, 2012
[Updated on 12/15/12; originally published 5/28/12] App URL schemes aren’t just for app developers; they can also turn ordinary web links, email links, or QR codes into powerful app-aware links. Smartphone and tablet users respond to app-aware links because they create a more seamless mobile experience and reduce friction (no one likes hunting for app icons and re-entering [...]
Google’s New iOS Maps App and URL Scheme
December 13th, 2012
Yesterday Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google! Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app is unquestionably better than being forced to use the mobile version of Google’s Maps website. [...]
The Retailer’s Guide to Social, Local, and Mobile
October 30th, 2012
There’s a great new infographic worth checking out from Monetate, titled the The Retailers Guide to SoLoMo. Here are a few of the Social, Local, and Mobile consumer trends and marketing opportunities illustrated: E-commerce conversion rates hover at 1% on Android and iPhone 80% of smartphone users access social networks from mobile 55% of smartphone users visit [...]
Facebook Reaches 1 Billion – Over 60% Mobile
October 5th, 2012
The big news yesterday really wasn’t Facebook hitting a billion users. As big a milestone as that is, it was somewhat expected. The real news was found in what looks more like an internal metrics document Facebook published, citing a few characteristics of their billion-user platform, including this: As of September 2012, Facebook has 600 million [...]
25% of US Adults Own Tablets – 150% Growth
October 4th, 2012
New survey data from Pew today shows 25% of US adults now own a tablet computer. Pew’s survey data is from August 2012. In the report, Pew provides a chart showing an annual tablet growth rate of 150% from August 2011 to August 2012. As for tablet demographics, the survey also found 47% – nearly half – [...]
Google Strips Keyword Data on iOS6 Searches – But Not Android? Not Yet…
September 28th, 2012
Marketers are starting to hear a new “giant sucking sound.” It’s the sound of vital iPhone and iPad search data being taken from their analytics with each new installation of iOS6. This development was uncovered here and discussed at Search Engine Land. What’s happening affects iOS6 Safari browsers that have Google as the default toolbar search engine. [...]
Foursquare: Your New App URL Scheme Is Breaking My QR Code!
September 26th, 2012
More and more local businesses, retailers, and restaurants are using QR codes to help drive check-in strategies on Foursquare. Instead of forcing customers to retype login credentials on Foursquare’s mobile site, some businesses are taking this a step further by linking mobile customers directly into their venue profile within Foursquare’s mobile app. Totally brilliant, right? [...]
My Social Media Breakfast Preso: “Mobile’s Brave New World for Search & Social Marketing”
September 20th, 2012
Yesterday, I had the honor of presenting to a sell-out crowd of a few hundred social marketers at Madison’s Social Media Breakfast. What an extraordinary, high-energy community for Madison social media! Aside from the home-town hospitality, what made the event particularly exciting was seeing first-hand how interwoven mobile technology has become with social media. (When polled, [...]
