Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and — strangely enough — also equals 1.6 times the previous number (1.618 is known as the Golden [...]
Welcome to mobilize: our blog for sharing tips, tools, and ideas to help brands optimize their experience across iOS, Android and other mobile platforms. Be sure to explore posts on QR Marketing, App URL Schemes, Mobile Social, and Mobile SEO!
Mobilize your marketing efforts with a mobile brand audit from Pure Oxygen It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants go all out to out-prank themselves and each other. What’s different this year is that [...]
Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps in 2013 – 58 billion to smartphones and 14 billion to tablets. As one put it, that’s over 10 apps downloaded per human being on Earth! Given the sheer pace of change in the mobile market today, you may be wondering – just how many apps [...]
I’m thrilled to share today a new web app we’re releasing from the lab to help marketers optimize their mobile site performance! We call it the Mobile Redirect Viewer. This post answers questions about the Viewer – why we made it, how it works, how to use it effectively, and a few fun things to see! What’s [...]
Yesterday Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google! Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app is unquestionably better than being forced to use the mobile version of Google’s Maps website. [...]
New survey data from Pew today shows 25% of US adults now own a tablet computer. Pew’s survey data is from August 2012. In the report, Pew provides a chart showing an annual tablet growth rate of 150% from August 2011 to August 2012. As for tablet demographics, the survey also found 47% – nearly half – [...]
Marketers are starting to hear a new “giant sucking sound.” It’s the sound of vital iPhone and iPad search data being taken from their analytics with each new installation of iOS6. This development was uncovered here and discussed at Search Engine Land. What’s happening affects iOS6 Safari browsers that have Google as the default toolbar search engine. [...]