• When linking between profiles, don’t link to your Facebook profile URL. Setup branded redirect “tracking” links instead (like target.com/facebook). Then you can measure how much activity each profile drives to your Facebook, and vice versa. You have no other way of measuring this across third-party sites. It’s especially useful for monitoring crawler activity on your Facebook.
  • If you have a new or smaller site, you may be better off focusing on getting your Facebook profile ranking in mobile SERPs than your own website. Do a classic PageRank comparison between your Facebook profile and your website. There are other factors, but you might be surprised by how much more link equity your Facebook page already has at its disposal.

Expect a few bumps in the road though.

Sure there are 155 million “m.facebook.com” pages indexed in Google with more “m.facebook.com” pages being folded into the mobile SERPs all the time.

Yet, Facebook has not yet begun serving mobile-friendly content to Google’s Smartphone bot. And I suspect rollout of Timeline will have some negative impact on crawlable profile content, and organic listing descriptions.

Mobile Paid Search

M&M Mobile PPC Points at  Facebook Page

M&M’s Point Mobile PPC at Facebook Page